WhatsApp Business Marketing

Build a consent-based enquiry and follow-up system — profile, catalogue, quick replies, templates, journeys, measurement and compliance. Customers in India love WhatsApp — but unanswered chats, random broadcasts and spam complaints lose sales and can get numbers blocked. This book shows you how to set up a professional profile, capture and classify enquiries, use approved templates with consent, design customer journeys and support flows, measure results and stay within WhatsApp's policies and Indian law.

Who this eBook is for

Small businesses, shops, institutes, clinics, service teams and marketers in India who already get customers on WhatsApp and want a professional, organised and compliant system for enquiries, reminders, support and promotions.

What you will learn

• Choose between the WhatsApp Business app and the Business Platform (API).
• Set up a complete business profile, catalogue and quick replies.
• Capture leads and classify enquiries with labels.
• Collect opt-in, use approved templates and handle opt-outs.
• Design customer journeys, reminders and support flows.
• Measure campaigns and protect message quality.
• Understand CRM and API integration and keep access secure.
• Prevent spam and follow privacy and policy rules.
• Build an inquiry-to-admission (or inquiry-to-sale) workflow.
• Create a template library and compliance checklist.

Inside this eBook

1. WhatsApp Business App vs Platform Overview — Choose the right WhatsApp tool for your size and goals.
2. Business Profile, Catalogue and Quick Replies — Look professional and answer common questions in seconds.
3. Lead Capture and Inquiry Classification — Bring enquiries in from everywhere — and never lose one.
4. Opt-in, Approved Templates and Opt-out Handling — Permission is the foundation of WhatsApp marketing.
5. Customer Journey, Reminders and Support Flows — Design every message a customer receives from first hello to repeat purchase.
6. Campaign Measurement and Message Quality — Measure what matters and keep your number healthy.
7. CRM/API Integration Concepts and Access Security — Connect WhatsApp to your systems — safely.
8. Spam Prevention, Privacy and Policy Compliance — Grow with trust — not with spam.
9. Sample Inquiry-to-Admission Workflow — A complete example for a training institute — adapt it to any business.
10. Template Library and Compliance Checklist — Ready messages for every stage — and a final check before sending.

Also included

• Learning objectives, key takeaways and practice exercises in every chapter
• Complete answer key
• Glossary, 30-day action plan and printable workbook pages
• Customer journey map
• Opt-in checklist
• Response templates

Format

Premium PDF, 60 pages, A4 — read online on Skilmex or download your copy. Written by Skilmex Experts, edition 1.0 (2026). For personal use; please do not share the file.